Kulkul Traditional Communication Media in the Midst of the Use of WhatsApp Groups in the Subak Sebatu Organization
DOI:
https://doi.org/10.55927/fjsr.v5i8.58Keywords:
Traditional Communication, Kulkul, Subak, Whatsapp, Communication EthnographyAbstract
This study aims to analyze the usage patterns of the traditional kulkul communication medium within WhatsApp groups within Subak organizations in Subak Sebatu, Tegallalang District, Gianyar Regency, Bali, specifically in Banjar Kebon. The study employed a qualitative approach using communication ethnography methods. Data were obtained through participant observation, in-depth interviews with pekaseh, prajuru, and krama Subak members, and documentation studies. Data analysis was conducted interactively through data reduction, data presentation, and conclusion drawing. The results indicate that kulkul and WhatsApp groups do not exist in a mutually exclusive relationship, but rather form a complementary communication pattern. The kulkul continues to function as a communication medium with customary legitimacy, strengthening social solidarity, and serving as a symbol of the Subak community's cultural identity. Meanwhile, WhatsApp groups are used to improve coordination effectiveness, speed information dissemination, and administrative communication.
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