The Role of Investment Customer Promotion in Increasing Sales of Nestle Products on CV. Sunjaya Mandiri
DOI:
https://doi.org/10.55927/fjsr.v5i7.53Keywords:
Investment Customer Promotion, Sales Increase, Nestle, MarketingAbstract
The phenomenon of increasingly fierce business competition requires companies to optimize customer-oriented promotional strategies to increase sales. The problem faced by the research object is that the use of investment customer promotion in encouraging increased sales is not optimal. This study aims to analyze the influence of investment customer promotion on increasing sales and providing strategic recommendations for companies. The research method used was quantitative with the SEM-PLS analysis tool. The research population is a company customer, with a sampling technique using ten times the number of indicators so that 70 respondents spread across the Indragiri Hulu area were obtained. The results of the analysis show that investment customer promotion has a positive effect on increasing sales. This research has implications for the importance of customer-based promotion as a strategy to improve sales performance.
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