From Internal and External Factors: Generation Z’s Motivation to Become an Entrepreneur as A Career Choice
DOI:
https://doi.org/10.55927/fjsr.v5i6.39Keywords:
Entrepreneurship, Generation Z, Intrinsic Motivation, Extrinsic Motivation, CareerAbstract
Digitalization opens up opportunities for Generation Z to pursue entrepreneurship as a career choice. The career decision to become an entrepreneur is influenced by both internal and external factors. This study aims to explore the motivations of Generation Z in choosing entrepreneurship as a career. The findings indicate that the intrinsic motivations influencing this choice include prior experience, financial security, and self-actualization. Meanwhile, external factors, particularly family influence and the social environment, also play an important role in shaping Generation Z’s motivation to pursue an entrepreneurial career. However, this study remains limited in its exploratory scope and therefore calls for further research to identify additional factors that may influence Generation Z’s career decisions.
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