Social Dynamics of Halal Certification Adoption: Evidence from Indonesian SMEs

Ibnu Mufti; Nur Fatwa; Nurwahidin Nurwahidin

doi:10.55927/fjsr.v5i4.28

Authors

Ibnu Mufti Universitas Indonesia
Nur Fatwa Universitas Indonesia
Nurwahidin Nurwahidin Universitas Indonesia

DOI:

https://doi.org/10.55927/fjsr.v5i4.28

Keywords:

Halal Certification, SMes, Policy Implementation, Social Networks, Word of Mouth

Abstract

This study aims to examine how small and medium enterprises (SMEs) adopt halal certification in Indonesia by emphasizing the role of social dynamics in policy implementation. Design methodology approach. This study employs a qualitative approach using in-depth interviews and thematic analysis. Findings. The findings reveal that informal mechanisms, including word-of-mouth communication, social networks, and community interactions, play a more significant role than formal policy socialization conducted by Badan Penyelenggara Jaminan Produk Halal (BPJPH). Research limitations/implications. This study is limited to a qualitative context but provides analytical insights applicable to similar developing countries. Practical implications. Policymakers should leverage community-based approaches and informal networks to enhance policy effectiveness. Originality/value. This study extends policy implementation theory by demonstrating that policy processes are socially embedded rather than purely administrative.

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